The New York Football Giants will be playing their 100th season this fall, and today they’ve unveiled a logo to commemorate that milestone. The logo will be worn as a jersey patch and will also appear in various promotional contexts.

Here’s a detailed breakdown of the “storytelling”:

Overall, a prety nice logo. As always, though, I wish they’d waited until next year and celebrated the 100th anniversary, not the 100th season. Then the logo design could’ve had the nice bookend years of 1925 and 2025.

The milestone patch will be one component of a season-long celebration of the team’s first century, including one element with a fun uni-related angle: The Giants will honor the 18 seasons that they played at Yankee Stadium (1956-1973) by partnering with the Yankees on a bobblehead giveaway when the Yanks host the Blue Jays on Aug. 4. The bobble will feature former Giants quarterback Eli Manning in a Yankees uniform! Check it out:

Leaks and sources indicate that a 1933 throwback uniform will also be part of the 100th-season celebration. I was thinking we might see that as part of today’s announcement, but no sign of it yet, so they’re apparently holding off until later this summer.